Mars Drinks introduces FLAVIA sustainable tea range
Friday 20 November, 2009
Drinking to a sustainable future
Basingstoke, UK, November 18, 2009: Tea and coffee drinkers can now
select from seven sustainable options from the Mars Drinks FLAVIA range
of hot drinks. Building on its existing work with the Rainforest
Alliance, Mars Drinks has added two more teas to its FLAVIA drinks
range. FLAVIA Earl Grey and Royal Blend tea now carry the Rainforest
Alliance Certified™ seal and contain a minimum of 30% certified content.
Forming
the latest development in the Mars Drinks ongoing Thirsty for Change
programme, the sustainable drinks range reflects the commitment by Mars
Drinks to ensure that 30% of its drinks range will be sustainably
sourced by 2010.
With its sustainable drinks range, FLAVIA is
enabling its customers to enjoy a refreshing drink knowing they are
helping to protect the environment, as well as ensuring a good standard
of living for farmers, workers and their families through the
Rainforest Alliance certification programme.
Royal Blend and
Earl Grey tea are the latest additions to the FLAVIA range of
sustainable drinks. Existing drinks in its sustainable range include
English Breakfast tea and three types of coffee: Colombia, Smooth
Roast, Rich Roast.
FLAVIA also sources its Kenya coffee
directly from a co-operative in the Kiambu district of Kenya as part of
the Mars Drinks Brighter Tomorrow at Origin programme. The initiative
works with the farmers to help them improve the quality of their
coffee, allowing them to command a higher price for their yield.
Daniel
Vennard, Corporate Affairs and Sustainability Director at Mars Drinks
comments: “We’ve been focused on helping to make both our workplace and
those of our customers more sustainable for a long time through our
Thirsty for Change sustainability programme. Whether through energy
saving, reducing waste or helping others, we’re committed to
implementing fresh ways of ensuring a sustainable future while
providing our customers with the highest quality of drinks possible.”
To find out more about FLAVIA and Mars Drinks, call: 0800 0323 444 or visit the website: www.myflavia.co.uk.
Contact for further info: Toni O’Sullivan, tosullivan@thebluedoor.com, 01252 899969
Editors Notes:
Mars
Drinks (marsdrinks.com) is a segment of Mars, Incorporated, a private,
family-owned company founded in 1911 and employing 70,000 associates in
67 countries worldwide. Headquartered in McLean, Virginia, USA, Mars,
Incorporated is one of the world’s largest food companies, generating
global revenues of $30 billion annually and operating in six segments
that produce some of the world’s leading brands. In addition to the
Drinks brands above, popular Mars, Incorporated brands include: in the
Chocolate segment, M&M’S®, SNICKERS®, DOVE®, GALAXY ®, MARS®, MILKY
WAY®, and TWIX®; in the Petcare segment, PEDIGREE ®, WHISKAS ®, SHEBA
®, CESAR ® and ROYAL CANIN ®; in the Wrigley segment, ORBIT ®, EXTRA ®,
STARBURST ®, DOUBLEMINT ®, and SKITTLES ®; in the Food segment, UNCLE
BEN’S ®, DOLMIO®, ELBY®, MASTERFOODS ® and SEEDS OF CHANGE®; and in the
Symbioscience segment, COCOAPROTM, WISDOM PANELTM MX, and SERAMIS®.
The
Rainforest Alliance works with people whose livelihoods depend on the
land, helping them transform the way they grow food, harvest wood and
host travelers. From large multinational corporations to small,
community-based cooperatives, businesses and consumers worldwide are
involved in the Rainforest Alliance’s efforts to bring responsibly
produced goods and services to a global marketplace where the demand
for sustainability is growing steadily.
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